This week we’re taking a BYTE out of content marketing, Meta’s AI chatbots, Threads vs. X, customer reviews, and a self-healing metal.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
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5 Ways to Invoke Summer Productivity
As many people are out due to vacations, especially in the summer, it’s often a slower experience in the office. But forced downtime doesn’t mean it can’t also be productive. The summer lull is perfect for all those side content marketing projects you’ve intended to get to but that haven’t been a priority. Check out these five activities to help optimize your content marketing strategy on Content Marketing Institute’s blog post.
Take Notes
Meta’s Developing AI Chatbots
According to a report from The Financial Times, Meta is joining the AI train with chatbots to help improve traffic on their social media platforms. Users will be able to interact with 30 different AI chatbot personas, including one that resembles Abraham Lincoln, on Facebook, Messenger, and Instagram. Meta expects to launch these chatbots in September. Learn more on Social Media Today’s article.
Threads vs. X
With the launch of Threads, Meta’s social network that has a similar look and feel to Twitter/X, there’s been some speculation from brands on whether to use the new app or stick with Twitter. B2B Reviews surveyed 417 business owners to gauge the advantages and disadvantages of adding Threads as a marketing tool. In fact, 61% of the survey participants preferred Threads over Twitter. View this infographic to see more insights on Threads.
5 Tips on How to Respond to Customer Reviews
Online reviews are among the first places consumers look when contemplating a purchase. According to BrightLocal’s findings, “98% of people read online reviews for local businesses.” Reviews are excellent indicators of your relationships with your customers. Responding to reviews only enhances that customer experience. Read HubSpot’s blog post for tips and advice on managing and responding to customer reviews.
Totally Unrelated
Self-Healing Metal
A recent breakthrough at the Sandia National Laboratories in New Mexico opens possibilities for engineering and infrastructure. The New Mexico lab team witnessed platinum heal a crack that was visible one minute and gone the next. This discovery proves that the metal could heal itself under specific conditions. Self-healing platinum is a possible solution to prevent the deterioration fatigue in metals. Read more about this self-healing element in Fast Company’s article.
