This week we’re taking a BYTE out of X’s TV App, social media strategies, aligning your SEO, getting more views on TikTok, and AI-generated coffee blends.
Welcome to the BYTE, where we serve up the latest marketing and tech news from the last week for you to sink your teeth into.
Generally
X Launching a TV App for Videos
With a look similar to YouTube’s app, X will soon be launching a dedicated TV app, available on most smart TV’s, for videos that have been uploaded to the social network. Features will include a trending video algorithm, AI-powered topics that will organize videos and will also support cross-device viewing. Discover more about this upcoming launch here.
Take Notes
Steps to Creating a Social Media Strategy
Marketing on social media allows you to directly address your audiences and businesses cannot afford to not have a social media strategy plan. A plan outlines your brands marketing objectives on social platforms, such as lead generation, brand awareness and sales. Get the details and discover eight steps to create an effective strategy with socialinsider.
How to Align Your SEO and Comms Strategies
Before you start drilling down into the details of your keyword selection, does it have traffic potential or is it topically relevant, you do need to take into account your company’s external communications strategy. Take a look at this Brafton article and learn about the benefits of aligning you SEO and communications strategies, steps you can take to ensure all your marketing activities are lined up and the risks of not doing so.
Top Tips to Get More Views on TikTok
If you’ve embraced the short-form video app and you’re busy creating videos, the next step is to get more views to build a successful TikTok presence. In this social app views drive engagement, which increases your audience, which is always the end goal. Check out the 15 tips in this Hootsuite article to help you succeed.
Totally Unrelated
AI-generated Coffee Roast
According to the International Coffee Organization, Finland, a Nordic nation of 5.6 million, consumes the most coffee in the world. So, it makes sense that a Helsinki-based roastery launched a surprisingly good AI-generated coffee blend, “AI-conic”, showcasing it at the Helsinki Coffee Festival. Learn more about the mixture of beans here.
