The Customer Journey

Imagine a buyer journey where a home shopper can locate, tour, envision and even design and personalize their new home, all in an online, immersive real time 3D experience.

With today’s ISP, virtual tour, and visualizer options, that future is a lot closer than you think.  Homebuyers can fully engage with every aspect of your community, long before you have broken ground.

  • Community Location

It all begins with location and giving your home shoppers the ability to locate your community easily and accurately. A Geospatial Interactive Site Plan embedded in google maps, provides a clear picture of community layout and where it lies within the surrounding area. Where are the nearest amenities? How close is the community to their work? All of this is available via Google maps in a more effective, efficient, and engaging way.

  • Community Tour

A simple click on the community pulls you into an interactive community tour. Changing what traditionally has been a flat, static 2D experience into a fully immersive 3D world.

This kind of tour will help them imagine your finished community and create an emotional connection to the neighborhood, which is a crucial next step in the buying process. They can check out the pool, see what’s happening in the clubhouse, their future gym or even the dog park.

  • Home Walkthrough

Once they see a home they like, a simple click will bring them inside to tour the home via a virtual walkthrough, just as they would the model home in person. The home shopper can look in every room, check out closet space, and even see the garage.

  • Design

This fully engaging experience culminates with a completely interactive interior visualizer where they can plug into your online design studio. They can choose from available tile, cabinets, flooring and much more all from the comfort of their couch, while a fully integrated pricing model is providing accurate estimates along the way.

When a shopper has invested in this journey and made their selections, they are far more likely to move on to the next step, contacting the builder with excitement and a cemented affinity to the idea of their new home.

Now imagine shoppers viewing all your communities in this way, allowing them to arrive at your sales or design center fully educated and ready to close.

If you’d like to learn more, email us or click here for more information.