With the seasons changing and autumn coming to a close, have you taken a moment to check your advertising dollars are allocated wisely?
As marketers, reaching the audience you care about is important, and with the right integration of tools and strategies in place, tackling homebuilder advertising goals can be an easier mountain to climb. In this post, we’ll dive deeper into the importance of an effective homebuilder advertising strategy, including key tactics to remember, and information on how BDX can help with the process.
Importance of Advertising
Brand awareness is a top priority for any business in the home building space. Without the right advertising and marketing plans in place, reaching your audience can be a tough battle. While you want to bring in new customers, you want to make sure you focus on bringing in the right customers. This means your strategy should be focused around your target audience and also utilize the tools that they care about. It’s important to note that advertising to this market is far different than advertising in other industries, keep reading to learn some creative ways on how to reach new home shoppers.
Where to Aim Your Advertising Dollars
With technology constantly changing, home shoppers are constantly changing what they use in the home buying process. If you want to excel when it comes to advertising, you should focus on the following:
- Increase the impact of your listings with native ads on NewHomeSource.com
- Extend your reach with with sophisticated retargeting strategies that get results.
- Increase your visibility and gain the competitive advantage with spotlight advertising.
- With Connected TV, target consumers while they are in prime viewing hours.
How BDX Can Help
BDX’s sophisticated tools are aimed at targeting new home shoppers at every stage of the home buying process. From getting your business listed on reputable new home websites to providing advertising bundles that work for your specific needs, BDX knows how to crush your advertising objectives.
Contact BDX today to take your advertising efforts to the next level!
