Lead Generation 5 Digital Advertising

Retargeting

Reconnect, re-engage, and resonate

Extend your reach and prompt a visit to your website or sales center with sophisticated retargeting strategies that get results.

We offer 4 types of retargeting…

BDX Retargeting

Retarget the most active and qualified new home shoppers and real estate agents.

Geofencing

Revolutionize your advertising strategy with GPS-enabled geofencing.

Facebook Retargeting

Navigate the ever-evolving dynamics of Facebook retargeting.

BeBack Retargeting

Increase conversion rates of quality prospects who have visited your website.

Retargeted visitors are 3X more likely to click on your ad than people who haven’t interacted with your business before

BDX Retargeting

Retarget the most active and qualified new home shoppers and real estate agents.

  • Builders can retarget consumers and agents who’ve searched for new homes on BDX, sites such as NewHomeSource.
  • Reach a niche audience specifically shopping for new construction in your market.
  • As an aggregator, BDX has a larger and more qualified audience than many websites—allowing you to maximize your reach.
The leading destination

With 20 million shoppers annually, there’s no better way to reach a ready-to-buy-new audience.

Retargeting Banner Ads

With their high visibility, Banner ads are displayed in varying ad positions across websites and are the ideal addition for branding of your new communities.

Retargeting Native Ads

Typically receiving higher CTR, Native ads are displayed right within the content of the site and look like part of the featured content

Geofencing

Revolutionize your advertising strategy with GPS-enabled geofencing.

Precision-targeted marketing based on real-time GPS tracking, tailored to engage consumers near your model home, sales center, or key employers for unbeatable results.

  • We leverage the latest technology to curate a targeted and scalable audience.
  • Our system leverages AI to know the perfect time to display your ad based on a users’ buying behaviors.
  • We measure success based on conversion zones which can be foot traffic into a model home after a user views or engages with an ad.

Geofencing Conversion Zones

Precision-targeted marketing based on real-time GPS tracking

GPS target

Advertise to shoppers who have visited your model homes, sales center, and billboards

Target competitors

Taret advertising to shoppers that have visteted your competition’s model homes, sales center, and billboards

Real estate

Brokerage firms, apartment homes, and rental homes make great conversion zones to advertise to

Specialty business

High-end retailers, employers, and baby retailers make great targets for advertising your new homes

Facebook Retargeting

Navigate the ever-evolving dynamics of Facebook retargeting.

Leveraging our proprietary NewHomeSource custom audience, we’ve made targeting your core audience easier than ever.

Our audience is tailored to home shoppers with a preference for new homes. This strategy is incredibly effective for reaching users on their mobile devices, a platform witnessing a surge in new home search traffic.

    BeBack Retargeting

    Higher conversion of quality prospects from your website.

    After a consumer visits your website, retargeting ads can follow them on other websites that they visit to encourage them to return.

    • BDX offers affordable campaigns without the large upfront fee.
    • No one manages more builder ad campaigns than BDX. In addition to our years of testing optimal levels of frequency and windows for maximum performance, we have the baseline KPI’s to compare and drive results.
    • We manage a robust “Black List” of low-performing sites.
    • We have access to approximately 3 million sites and apps that are curated into a dynamic list that consistently show great performance.
      How it works

      After a consumer visits your website, retargeting ads can follow them on other websites that they visit to encourage them to return.

      Users who are retargeted are 70% more likely to convert on your website.