When you put your best foot forward with the latest marketing and technology trends, your buyers will thank you. Making their home shopping journey interactive, knowledgeable and full of visual content can convert a homeshopper to a homebuyer.
Online Design Centers
For homeshoppers, the options selection and design process is one of the most exciting steps during the buying journey, but it can also be intimidating. Enter the online design center! Solutions like Envision allow you to showcase all of your options even before the contract is signed so your buyers can make selections, create wish lists, develop mood boards and more.
High Quality Interior Renderings
Most builders have great exterior renderings or photos, but what about the interiors? When you consider that your biggest competition in the sales process is resale homes, it makes sense to invest in beautiful interior renderings of your key rooms. And today’s rendering quality is so terrific – it’s hard to tell the difference between a rendering and high definition photography!
Geospatial Interactive Site Plans
When your product is location based, it’s important that your customers can find you. BDX has three mapping solutions to choose from, but the Geospatial ISP is the latest buzz with builders. Why does a Geospatial ISP make sense? Let’s start with the most obvious reason – it ensures your community streets show up on the mapping services and allows your shoppers and vendors to find your community even before it is built. The second reason is the solution incorporates an interactive site plan so home shoppers can see available lots, available homes, and view home plans that fit on the lots based on rules that you can set up.
360 Visualizers
It’s often been said that a picture is worth a thousand words, but a video shows a thousand pictures. It’s fair to assume that interactive media takes this analogy a monstrous leap forward. The ability to navigate a room or entire home at will and view options selections from different angles is a game changer within 360 Visualizers. We’ve finally reached the point where online has stark benefits to in-person. One room can essentially be a hundred rooms and an endless consumer story line of working through likes and dislikes searching for the perfect room. The results—increased time on site and deep level engagement.
Interactive Floor plans
Adding Interactive Floor Plans on your website can increase your audience engagement, keeping their attention longer, as they interact to see if the home will fit their needs. They draw a picture and help present your homes in a visual way that is easy to understand, the user is involved and can easily find an abundance of information about what the home can have to offer. With today’s technology, the Interactive Floor Plans can be created more efficiently than before and will typically convert a home shopper to an active prospect at a higher rate than static floor plans.
BDX is here to help make it all easy and turnkey – email us for more information.
