Lead Generation 5 Digital Advertising
Retargeting
Reconnect, re-engage, and resonate
Extend your reach and prompt a visit to your website or sales center with sophisticated retargeting strategies that get results.
We offer 4 types of retargeting…
BDX Retargeting
Retarget the most active and qualified new home shoppers and real estate agents.
Geofencing
Revolutionize your advertising strategy with GPS-enabled geofencing.
Facebook Retargeting
Navigate the ever-evolving dynamics of Facebook retargeting.
BeBack Retargeting
Increase conversion rates of quality prospects who have visited your website.
Retargeted visitors are 3X more likely to click on your ad than people who haven’t interacted with your business before
BDX Retargeting
Retarget the most active and qualified new home shoppers and real estate agents.
- Builders can retarget consumers and agents who’ve searched for new homes on BDX, sites such as NewHomeSource.
- Reach a niche audience specifically shopping for new construction in your market.
- As an aggregator, BDX has a larger and more qualified audience than many websites—allowing you to maximize your reach.
The leading destination
With 20 million shoppers annually, there’s no better way to reach a ready-to-buy-new audience.
Retargeting Banner Ads
With their high visibility, Banner ads are displayed in varying ad positions across websites and are the ideal addition for branding of your new communities.
Retargeting Native Ads
Typically receiving higher CTR, Native ads are displayed right within the content of the site and look like part of the featured content
Geofencing
Revolutionize your advertising strategy with GPS-enabled geofencing.
Precision-targeted marketing based on real-time GPS tracking, tailored to engage consumers near your model home, sales center, or key employers for unbeatable results.
- We leverage the latest technology to curate a targeted and scalable audience.
- Our system leverages AI to know the perfect time to display your ad based on a users’ buying behaviors.
- We measure success based on conversion zones which can be foot traffic into a model home after a user views or engages with an ad.
Geofencing Conversion Zones
Precision-targeted marketing based on real-time GPS tracking
GPS target
Advertise to shoppers who have visited your model homes, sales center, and billboards
Target competitors
Taret advertising to shoppers that have visteted your competition’s model homes, sales center, and billboards
Real estate
Brokerage firms, apartment homes, and rental homes make great conversion zones to advertise to
Specialty business
High-end retailers, employers, and baby retailers make great targets for advertising your new homes
Facebook Retargeting
Navigate the ever-evolving dynamics of Facebook retargeting.
Leveraging our proprietary NewHomeSource custom audience, we’ve made targeting your core audience easier than ever.
Our audience is tailored to home shoppers with a preference for new homes. This strategy is incredibly effective for reaching users on their mobile devices, a platform witnessing a surge in new home search traffic.
BeBack Retargeting
Higher conversion of quality prospects from your website.
After a consumer visits your website, retargeting ads can follow them on other websites that they visit to encourage them to return.
- BDX offers affordable campaigns without the large upfront fee.
- No one manages more builder ad campaigns than BDX. In addition to our years of testing optimal levels of frequency and windows for maximum performance, we have the baseline KPI’s to compare and drive results.
- We manage a robust “Black List” of low-performing sites.
- We have access to approximately 3 million sites and apps that are curated into a dynamic list that consistently show great performance.
How it works
After a consumer visits your website, retargeting ads can follow them on other websites that they visit to encourage them to return.