Lead Generation 5 Digital Advertising
Top of Funnel
Connect with a wider audience
Boost your presence and connect with a wider audience of potential homeshoppers with top of funnel advertising strategies that leverage our deep insight and customized targeting filters that can give you a broader reach without losing effectiveness.
Connected TV
Connect with a vast and diverse audience while delivering impactful ads tailored to the right viewers with Connected TV. It’s a cost-effective way to reach a larger audience with all the flexibility you need to gain measurable results in your growth marketing strategy. With the ability to track through to the visit to your model home or sales center, it’s a highly effective way to drive physical and digital traffic all in one.
- Reach strategic audiences without wasted impressions
- Maximize conversions through audience customization by utilizing NewHomeSource proprietary data and flexible target filters.
- Increase efficiency with programmatic purchasing
- Take advantage of a full screen TV experience to showcase your homes
Reach engaged users
Reach engaged users across their smart TV’s and connected devices with Connected TV from BDX.
More than 85% of US households are expected to own at least one internet-connected TV in 2023
Streaming Audio
Get outside of your zone of influence and connect with an untapped audience of potential homeshoppers. With 150 million monthly US listeners, streaming audio is an ideal way to connect to a highly engaged market with audio ads and banners that run across the Sirius XM audio streaming network. With a wide array of targeting options, you can reach a larger audience while maintaining an effective targeting strategy.
Streaming Audio allows you to:
- Connect to a larger network through BDX without high annual commitments
- Audio ads are :30 second commercials
- Accompanying banner ads will run within the app with a click-through to your website
- Target to your DMA, or County level plus demographic and household income are available at no additional cost.
Cast a wide net with Streaming Audio
Connect to a highly engaged market with audio ads and banners that will run across the Sirius XM audio streaming network.
150 million monthly
US listeners
209 million monthly digital audio listeners
73% of the total US population
Streaming services served:
SiriusXM
Pandora
SoundCloud
Stitcher
MSNBC
CNBC
NBC News
Who’s listening?
24M GenZ
19M Millenials
14M Gen X
SirusXM/Pandora have the largest audience in the US
Why BDX
Our buying power, your ads
With BDX, you can have it all — reach a vast audience while honing your targeting like a seasoned pro. It’s top of funnel advertising redefined.
VIP Access
At BDX, we open doors to unparalleled opportunities. With our buying power you’ll gain exclusive access to vast audiences, enjoy lower rates, and break through those minimum buy thresholds that can often deter builders from top of funnel advertising.
Insight
As trailblazers in the new home industry, we posess an in-depth understanding of what transforms home shoppers into new home buyers. We harness this invaluable insight to fuel your success, employing customized targeting filters that extend your reach without sacrificing effectiveness.
Target
Whether you prefer to target by DMA or County level or fine-tune your strategy with demographic and household income criteria, we offer these capabilities at no extra cost.