Lead Generation 5 Listings on NewHomeSource
TrustBuilder Marketing Kit
Ratings & Reviews
Build authenticity
TrustBuilder, fueled by the reliability of NewHomeSource.com, offers genuine reviews from homeowners about their journey to homeownership, TrustBuilder stands as the industry’s go-to source for independent and transparent feedback, fostering a credible space that accurately reflects the sentiments of homebuyers.
Welcome to the TrustBuilder Marketing Kit
One of the advantages of being a TrustBuilder participant is being able to share your reviews across your website, through social networks, in your sales centers and models, and throughout your other marketing channels. We have put
together the resources you need to promote your participation in the TrustBuilder Program.
Guidelines for referencing the TrustBuilder® name
- The full program name is: TrustBuilder® Ratings and Reviews, Powered by NewHomeSource.com.
- The name can be shortened to: TrustBuilder® Ratings and Reviews or even TrustBuilder® as appropriate.
- An ampersand can be substituted for “and” TrustBuilder® Ratings & Reviews.’
- TrustBuilder should always be written as a single word (not “Trust Builder”)
and should always include a capital T and a capital B (not “trustbuilder”). - TrustBuilder is a registered trademark and should include the ® symbol wherever possible and in the first reference in text.
Basic TrustBuilder® Descriptions To Use In Your Marketing Programs
75 Word Description
The TrustBuilder® ratings and reviews program is powered by leading new home
website, NewHomeSource.com, and delivers honest reviews from real homeowners about the home buying experience. The program is the leading destination for homebuyer reviews that are independent, transparent, and credible, delivering a more complete and accurate representation of buyer sentiment. Buyers can shop for their dream home with confidence knowing that reviews that are included in the TrustBuilder program are verified and uncensored.
50 Word Description
The TrustBuilder® ratings and reviews program is powered by leading new home
website, NewHomeSource.com, and delivers honest reviews from real homeowners about the home buying experience. The program is the leading destination for homebuyer reviews that are independent, transparent, and credible, delivering a more accurate representation of buyer sentiment.
25 Word Description
TrustBuilder® ratings and review are powered by leading new home website,
NewHomeSource.com, and deliver honest reviews from real homeowners about the
home buying experience.
The TrustBuilder logos are available in SVG format. The logos are trademarked and should not be altered in any way, except to resize them proportionally and/or save them in a different format (such as PNG or JPG) as needed. The logo must always be used in its entirety.
TrustBuilder Simple Logo
The simple logo should be used in applications where the width of the logo needs smaller than 150px (only for secondary applications). When this logo is used with text, the text should include references to TrustBuilder as well.
TrustBuilder Standard Logo
The standard logo should be used in applications where NewHomeSource.com is already referenced on the page elsewhere and the width of the logo as used is at least 150px.
TrustBuilder Full Logo
The simple logo should be used in applications where the width of the logo needs smaller than 150px (only for secondary applications). When this logo is used with text, the text should include references to TrustBuilder as well.
Placement Guidelines
• When placed, the logo must be on a consistent background of any color except the blue used in the logo itself. Solid black, light grey or white is strongly preferred. Do not place across background boundaries.
• The logo should always be surrounded by null space equal to the height of the lower-case letters in the word “TrustBuilder” (as shown in the table above) or more.
White Space
Not Acceptable
Not Acceptable
Using TrustBuilder on your website
BDX is pleased to offer syndication services for TrustBuilder Ratings and Reviews. Through syndication, builders, can publish their ratings and/or reviews on their own web sites.
Full syndication guide available with detailed information.
Talk to your account manager or email support@thebdx.com.
• Builders can show that they participate in the TrustBuilder program, an independent, credible, trustworthy service, and can leverage good ratings and reviews for marketing purposes. In addition, the use of dynamic, user-generated content can significantly boost search engine results for
builder web sites.
• There is no charge from BDX for builders to use the syndication services; they are included with participation in the TrustBuilder program.
There are three ways to get syndication data from BDX for this purpose:
• A trust mark graphic that can be used to show that the builder participates in TrustBuilder. This graphic includes the builder’s rating and number of reviews. Even though the graphic is automatically updated when the builder gets new reviews, it’s very easy to add to web pages.
• A web API that enables builders to access all of the data for their ratings & reviews (in fact, this is the same API that BDX uses to drive the TrustBuilder pages and links on NewHomeSource.com). Using this API, builders can create their own ratings & reviews pages.
• A report (in CSV format) that also contains all of the data for their ratings & reviews. This report can be downloaded from BDX Live.
TrustBuilder in your sales center and model homes
Displaying TrustBuilder branding in your sales centers and model homes is a great way to earn credibility with your prospective clients. To simplify this for you, we have created stickers that can be sent to you on request and a signage template that you can customize with your brand and unique QR codes.
Request stickers for each of your sales centers and model homes by emailing: support@thebdx.com.
Announcing your participation in TrustBuilder
Now that you’re part of the TrustBuilder program, you’ll want to share the news with the world! We have put together a press release template and a blog post template that you can download and customize for your brand. Please let us know when you plan to issue your press release so we can support your efforts and amplify across our social networks!
Using TrustBuilder in social media
TrustBuilder in your email campaigns
Email is an effective way to share targeted messages with prospects and agents. Here are a few ideas for incorporating TrustBuilder into your campaigns.
• Include one of our predesigned ads in your email newsletter.
• Create a dedicated TrustBuilder email to use as part of your nurture sequence with prospects.
• Create a review-focused email specifically for real estate agents in your area.
